For the genus cliftonia, select an area with acidic, well-drained soil and partial to full sunlight. Ensure consistent moisture, especially during establishment. To plant, dig a hole twice as wide as the root ball, position the plant at the same depth it grew in the container, backfill soil, and water thoroughly. Mulch to retain moisture. Acknowledge different species may have varied requirements, but generally, cliftonia thrives with these conditions and initial care practices.