The cola genus requires well-drained, fertile soil with a slightly acidic pH. Direct sunlight or partial shade is best. Water regularly, but avoid waterlogging the soil. To plant, dig a pit twice as wide as the root ball, place the plant and backfill, firming gently. Mulch to retain soil moisture. Stake taller species for support. Since the needs of different cola species can vary, be sure to understand the specific requirements of your plant.