When planting shortia, choose acidic, rich, well-drained soil and a location with dappled shade to simulate its natural woodland habitat. To plant, loosen the soil, blend in organic matter, and dig a hole twice the root width. Place the shortia in the hole, ensuring the crown is level with the soil surface. Water thoroughly after planting. Mulch to retain moisture and keep roots cool. Regular watering is crucial during the establishment, but avoid waterlogging. Recognize individual species' needs; some may tolerate more sun or require specific soil amendments.