The sopubia genus thrives in well-draining soil, preferring locations with partial to full sunlight. Regular watering is important, especially during dry periods, but avoid waterlogging. Start by tilling the soil to a good depth, incorporating organic matter if needed. Space plants according to their expected size at maturity. After planting, water thoroughly and mulch to retain soil moisture. Be mindful of the varying needs of different sopubia species, adapting your planting approach to accommodate their individual preferences.