The dawnflower genus thrives in well-drained soil with moderate fertility, preferring full sun exposure to partial shade. These plants require consistent moisture but cannot tolerate waterlogged conditions. Start by loosening the soil to improve drainage and incorporate organic matter if necessary. Plant dawnflower at the same depth they were in their nursery pots, spacing them as per the species' specifications. Water the plants thoroughly post-planting and mulch around them to retain moisture. Always consider the unique requirements of the dawnflower species being planted for optimal growth.