The snowberry plant genus thrives in well-drained soil under full sun to partial shade. They're relatively adaptable, but prefer moist, rich soil for optimal growth. To plant, prepare the area with organic matter, place the plant at soil level, then water sufficiently. Regular pruning after flowering may be beneficial. Careful attention to site selection can reduce care needs and optimize plant health. Keep in mind, specific requirements could vary among species within the snowberry genus.