The 'veratrilla' genus thrives in well-draining soil with moderate fertility. Full sun to partial shade ensures optimal growth, and regular watering keeps the soil consistently moist but not soggy. To plant 'veratrilla', begin by loosening the soil and amending it with organic matter. Install the plants at the same depth they were in their nursery container, spacing them as needed based on mature size. Water newly-planted 'veratrilla' thoroughly and mulch to retain moisture and suppress weeds. While planting, be aware that different 'veratrilla' species may have varying requirements; it's vital to research individual species' needs. As a best practice, handle plants gently and minimize root disturbance.