While bright morning sun and some full sun exposure can be highly beneficial for
Red raspberry, the harsh, hot midday sun of summer can be too much to handle.
If planted in the ground, the summer sun will usually ramp up slowly enough through the season for
Red raspberry to gradually adapt to its intensity. But a potted plant that has been indoors or in a protected location will often suffer injury when placed suddenly into a location where the direct summer sun reaches it in the hottest part of the day.
To protect this plant from the brutal afternoon summer sun, plant or place it in an understory location where it is shaded at midday by taller trees and plants or by a building or landscape feature.