Lipstick plants is known for its vibrant flowers and trailing growth habit, making it popular for indoor and hanging basket cultivation. In terms of light, lipstick plants thrives in bright, indirect sunlight but can tolerate lower light levels. Consistent moisture is key, requiring well-draining soil to prevent root rot, with a slight reduction in watering during the cooler months. Ideal temperatures range from 60-75°F (15-24°C), and lipstick plants prefers high humidity. Common challenges include aphids, mealybugs, and fungal diseases, often due to overwatering or poor air circulation. Seasonally, reduce watering in the winter and resume regular feeding and watering in the spring to encourage growth and blooming.