The costus genus, with its tropical and exotic appeal, requires a balance of consistent warmth, high humidity, and indirect sunlight. These plants thrive in a well-draining and organically rich soil, needing a watering regime that allows the soil to slightly dry out between irrigations. Common challenges include scale insects, spider mites, and rot due to overwatering. Seasonally, it's advised to lower watering frequency during winter to prevent waterlogging. Summer calls for increased humidity, mimicking its natural rainforest habitat.