The helichrysum genus, comprising evergreen shrubs and herbaceous plantings, is favored for its vibrant, papery blooms and silvery-green foliage. Basic care involves ensuring full sun exposure, consistent watering while being cautious of overwatering, well-draining soil with moderate fertility, and a temperature range that avoids frost. Common challenges include susceptibility to root rot, fungal diseases, and infestations by aphids and spider mites. Seasonal considerations involve reduced watering in winter and protection from cold, while encouraging robust growth with pruning and potential division in spring to maintain plant health.