Cow bush thrives in bright, indirect sunlight with moderate watering, ensuring well-draining soil to prevent root rot. They prefer a warm, humid environment, typical of their native tropical climate. Over-watering and poor air circulation can lead to common challenges like pest infestations and fungal diseases. Seasonally, cow bush may require protection from intense summer sun, while in winter, reduced watering and avoidance of cold drafts are essential for their well-being.