The howea genus, often recognized by its popular 'Kentia Palm' species, requires moderate care and is characterized by its tropical preferences. Basic Care Needs involve bright, indirect light, well-draining soil, with watering once the topsoil is dry, and maintaining a temperature range of 60-80 degrees Fahrenheit. Common Challenges include potential susceptibility to pests such as spider mites, excessive dryness, and sensitivity to chlorine in tap water. Seasonal Considerations include providing extra moisture during dry, hot summers and reducing the watering frequency during low-light winter months.