The cat's ears genus, often referred to as 'Catsear', is generally easy to grow but demands attention for optimal growth. They prefer well-drained soil and full sun to partial shade. Regular watering, without waterlogging, suits them best, while they thrive best in moderate temperatures. Common challenges include pests like aphids and diseases like root rot. Seasonally, they require careful watering in summer and protection from frost in winter. Overall, proper care can maintain healthy cat's ears plants year-round.