The genus itoa comprises plants requiring careful attention to light, water, temperature, and soil to thrive. Optimal growth is achieved with moderate to bright indirect light, consistent moisture with well-drained soil, and warmth without extremes. Common challenges include susceptibility to pests, such as aphids and spider mites, and diseases related to overwatering or poor air circulation. Seasonally, itoa may need protection from harsh sun or extreme cold and adjustments in watering regimes, with reduced frequency in winter to match slower growth.