The jasmine genus, known for its fragrant flowers, thrives in bright, indirect light with some direct sunlight. It prefers consistently moist, well-draining soil and moderate temperatures, avoiding extremes. Regular watering, maintaining soil moisture without waterlogging, is crucial. Common challenges include pests such as aphids, mealybugs, and scale insects, and fungal diseases like powdery mildew. Seasonal considerations require reduced watering in winter and protection from cold drafts, while spring and summer may necessitate increased hydration and vigilance for pests as growth resumes.