Morinda typically requires a warm and humid environment, thriving best in bright, indirect sunlight. They prefer consistently moist, well-draining soil and do well with regular watering, though they are sensitive to overwatering. Temperature stability is crucial, avoiding cold drafts and sudden changes. Common challenges for gardeners include dealing with pests such as spider mites and scale insects, as well as root rot from excessive moisture. Seasonally, morinda requires less water in winter and may benefit from increased humidity in heated homes.