The genus pitcairnia comprises terrestrial bromeliads favoring bright, indirect light, and well-draining soil. Basic care involves regular watering while allowing the soil to dry slightly between sessions, and maintaining a humid environment with temperatures between 60-80°F (15-27°C). Common challenges include rot, scale, and mealybugs due to overwatering or poor air circulation. Seasonal care adjustments are vital; reduced watering in winter, protection from intense summer sun, and increased humidity during drier months ensure the health of pitcairnia.