Urvillea is a genus that thrives in bright, indirect light and well-draining soil, preferring warm, consistent temperatures. Water requirements are moderate, with a need for drier conditions in winter. Common challenges include pest infestations, such as aphids and spider mites, and susceptibility to root rot with overwatering. Seasonal considerations involve reducing water during winter and monitoring light exposure as day length changes, ensuring urvillea receives ample light without direct scorching in summer.