The broussonetia genus, often comprising deciduous trees or shrubs, requires a warm, temperate climate and full sun to partial shade. They need regular watering and well-drained, fertile soil for optimal growth. Common challenges include sensitivity to freezing temperatures and susceptibility to various pests like aphids, scale insects, and mealybugs. Diseases such as leaf spot or powdery mildew may also occur. Seasonally, they may need additional watering in hot summers. Pruning is best done in mid to late spring after the threat of frost has passed.